Splendacious [your country here]

One of the best parts of the expat experience is watching these “country” commercials on BBC World, Asia. Each country has its own advertisement campaign, urging people not just to visit, but to invest in their economy.

“With a GDP of over 1 trillion U.S. dollars…
Backed by sound macro-economic policy…
Invest in Remarkable Indonesia.”

“Experience…Amazing Thailand…”

“Endure…Spectacular Somalia…”

Ok, I haven’t seen a commercial for the third one and technically I don’t think it’s in Asia, but regardless, the fictional slogan follows the one unalterable rule that governs all these campaigns. Which is that each nation must choose its own vaguely positive adjective that precedes its name.

And they’re running out.

That’s why I’m inventing and trademarking my own vaguely positive adjectives.


“Splendacious™ Myanmar…”

“Fantacular™ Kyrgyzstan…”

“Wondersential™ Bosnia and Herzegovina…”

Countries of the world. For a limited time, these trademarked adjectives—guaranteed to attract Western tourist dollars and first-world tax avoidance schemes—could be yours for one low, mirasticular (no, too much like ‘testicular’) superiffic™ fee.

Backed by mundane observations and mildly inoffensive content…
Impervious to global warming…
And now boasting nearly 2 hits a day…
Visit, and invest in…
Auspiculous™ mychinayear.com.

About sinestor

Originally from Los Angeles/Long Beach, California, I'm currently spending a year exploring the amazing world known as China. My main website is Every Day's a Holiday.

One comment

  1. Thanks for the ginormous laugh!

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